Expanding the Fashion Range
Diversity is one of the great buzzwords of our time. Which explains why it’s also on the agenda for fashion designers, retailers and manufacturers, who are finally facing the fact that traditional sizing simply isn’t taking into consideration the infinite variety of human forms. As the leading US fashion guru Tim Gunn rightly states: “Beauty comes in all shapes and sizes”. Over the last two years he has been tirelessly repeating his call to action to designers on all media channels to finally move the focus from model sizes to what fashion shoppers really want: clothes they like – and fit properly!
Our author Fredericke Winkler is giving us the lowdown on current market developments and showing how new digital techniques are moving fit optimisation technology forward.
Another focus of this issue is, of course, denim. The styles by various producers and manufacturers, which we photographed for you in a studio setting, show which fabrics and cuts are on trend at the moment.
Turkish manufacturer Fashion Point is celebrating its 25th anniversary and opened the doors of its production facility exclusively for us. We also went to visit the CEO of Baykanlar, Orhan Baykan, in his new office in Barcelona.
We hope you enjoy the issue,
Thorsten Osterberger & Team