Brave New World
the future of retail
A turning point on the global markets: progressing at breakneck speed, the digital revolution is confronting fashion retailers with completely new challenges. Many of them already have a plan of action under their belts, while others are still hesitating and therefore running the risk of missing out. Technology, after all, offers countless practical innovations that the permanently well-informed, mobile consumer won’t want to forgo in the future.
For our lead article, and in a series of interviews, J’N’C speaks with a number of industry experts to discuss how retailers can and should react to all of this, what brilliant innovations the digital future has in store, and why the transformation should be seen as an opportunity.
PLUS: form meets function: Our most wanted outdoor pieces for AW18 – Street styles: the exciting interplay between runway trends and avant-garde looks currently hitting the streets – fresh faces: Up-and-coming models present contemporary fashion – Bikini Berlin: The concept mall is showing us what shopping will look like in the future – “On the Run”: Laid-back looks modelled on a scooter whizz around the pulsating metropolis of Bangkok.
Last but not least: we talk to Tokio Hotel frontman Bill Kaulitz about the launch of his merchandise collection.
We hope you enjoy reading this issue. Have a fantastic start to the new year.