The Timeless attraction of quality
“FASHION IS TOO MUCH ABOUT FASHION” – DEMNA GVASALIA/VETEMENTS
In a world that keeps spin-ning faster and faster on its axis, traditional val-ues can help to keep us grounded amidst the dis-orientating blur of trends. And while trends are a powerful motor of the in-dustry, the stronger focus on sustainability means that consumers are gradually shifting toward a demand for more quality, durability, timeless design and fair trade. In our exclusive series of interviews, we spoke to ten experts from the fashion industry to get the lowdown on quality and what de-fines it. And to illustrate its importance, we’re showcasing our pick of favourite pieces from page 26.
We also headed to Dubai to visit the state-of-the-art jeans production and finishing facility Desert Studio. Read our report on page 94. And, as always, you can draw plenty of trend inspiration from our fashion editorials starting on page 60.We wish you a great start to the new fashion season and hope you enjoy reading this new issue.