RIGHT ON TRACK
Wherever materials, techniques or trends are concerned, our fast-moving times and the rapid development of technology are constantly challenging us to be curious, try new things and explore new avenues.
As the new editor-in-chief of J’N’C, I also want to tread new paths: my aim is to give the magazine a bolder, fresher and younger feel. With a clear focus on denim and streetwear, together with my team I’m looking forward to keeping you updated on the latest developments in the fashion industry.
At the focus of this current issue is our denim special, in which we are reporting on the latest trends in terms of fit, fabric and function. We are putting the spotlight on the emerging baggy trend, showcasing the coolest new pieces with the help of London band Blaenavon and taking you with us on our visits to a denim weaving mill and a jeans manufacturer in Turkey.
Another focus is the burgeoning industry trend of influencer marketing, a subject that David Eicher, managing director of the Munich-based digital agency TERRITORY webguerillas, has a very clear opinion on.
The track jacket is one of the stars of our street style shoots, which perfectly convey the on-trend urban look. We have also examined the comeback of brands like Ellesse, Fila and Champion and interviewed the founder of Homeboy, Jürgen Wolff, who is breaking new ground with his cult brand in terms of marketing and trends.
Not to be missed, of course, is our tradeshow preview, which contains all the information and news you need to know at a glance. Prepare to be inspired by our trend preview and our current favourite pieces, which we’re presenting to you in our new “Most Wanted” section.
We hope you enjoy reading this issue!