J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine
J'N'C Magazine

artisans of denim

Are you already jaded to it all? Or just purposely blocking it all out? But at what point does ignorance start and caring stop?
It’s difficult not to feel affected by everything that’s going on at the moment and, amid the tidal wave of inhumanity and absurdity washing over us, it’s proving a huge challenge to get our own thoughts straight and turn them into something constructive.

But choosing not to broach the current geo-political and social situation would be like turning our backs on someone who needs help. So you can take our word for it when we tell you that we are all too conscious of the fact that the world around us seems to be burning as we created this issue. But perhaps we can start by putting out smaller fires elsewhere. Which is why I want to use this opportunity and the privilege of this platform to appeal to all of you to find your voice and speak up about the things that matter. Because in this part of the world, we do have a voice and most of us can use it without fear of danger. Let’s all start speaking up and making a difference! Believing that the issues happening elsewhere don’t affect us is a mistake that has been made all too often in the past – and at great cost.
Which is why I’m not even going to attempt to find a smooth transition to what we have in store for you this time. Instead, I’d like to simply welcome you to this year’s second edition of J’N’C Magazine. Once again, it’s my pleasure to invite you into our community and present our pick of fascinating stories, inspiring talents and encouraging trends.
As always, we’re in denim fever and this time we’re dedicating our attention to the art and craftsmanship of this unique textile – quite literally. In our fashion editorial entitled ‘Artwork’, we are interpreting the rich history of denim and reminding ourselves of its origins as a workwear fabric for the common people. We were inspired by the book ‘Le Maître de la Toile de Jeans’ by François Girbaud, which highlights just how far back denim’s legacy goes and why this fabric is still accessible to everyone today. And it is precisely this accessibility in fashion that gives our supposedly superficial industry its depth, so we shouldn’t shy away from delving deeper and finding out what opportunities and potential still lie ahead.

I hope that this latest issue once again provides you with some valuable food for thought and that you enjoy reading what we have to say. We look forward to meeting the rest of the industry in person over the next few weeks. Let’s come together and make the world a better and safer place. 

Cheryll Mühlen & team